Seattle Sounders launch “The Jimi Hendrix Package” as new secondary jersey

The Seattle Sounders have unveiled a new secondary package for the 2021 and 2022 MLS seasons, drawing inspiration from legendary musical artist and Seattle native Jimi Hendrix.

The jersey is dubbed “The Jimi Hendrix Package,” combining purple, orange and yellow as an homage to Hendrix’s love of shade and psychedelic patterns. The design is a part of the “Group Package” line.

“We couldn’t be extra excited and proud to lastly introduce The Jimi Hendrix Package to the world; a real intersection of sports, music and popular culture,” Sounders FC proprietor and president of enterprise operations Peter Tomozawa said in a launch. “Jimi’s legacy looms massive, not just right here in Seattle the place he was born and raised, or for the Sounders, the place his iconic rendition of ‘All Alongside the Watchtower’ has been part of matchday custom for years, however throughout your complete world. 

“In his short life, Jimi gifted us together with his talent, and, much more so, together with his beneficiant and loving spirit. We wished this package to embody that colourful, artistic character, whereas additionally utilizing it as a approach to additional good, just as Jimi used his own platform.”

On the underside left corner of every jersey entrance, a replica of Hendrix’s genuine signature is stamped. The neck tape options lyrics from his “Straight Forward” tune that learn “We go to face, side by side” and signifies Seattle’s perception within the significance of coming collectively.

Zulily stays Sounders FC’s lead jersey companion, whereas the fitting jersey sleeve options the brand of the Puyallup Tribe as a part of a newly-announced partnership. As a part of the partnership, the Sounders can be donating proceeds as much as $50,000 from the primary 30 days of The Jimi Hendrix Package’s gross sales made at official team Professional Store places and on MLSstore.com to 5 native nonprofits: The Jimi Hendrix Park Basis, the Museum of Pop Tradition (MoPOP), the Northwest African American Museum (NAAM), RAVE Basis and the Tacoma Public Colleges Indian Schooling Program.

“Seattle was and at all times can be Jimi’s home. The Sounders are Seattle’s own, as well,” Janie Hendrix, president & CEO of Expertise Hendrix, LLC, said in a launch. “Collaborating with the Sounders to create a jersey is our manner of taking part in for the home team. We’re celebrating two native heroes and on the identical time supporting a trigger that unifies. Jimi was all about honoring the place you come from. This enterprise permits us to present back to the group he beloved. That is one thing I believe would make Jimi proud.”

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